Posts Tagged ‘Pinehurst Cadillac’

GM pioneers new paint technology with special edition V-Series.

Today Cadillac announced that it will offer a Black Diamond edition of the CTS-V starting this spring. The new special edition trim is center around a new paint colored dubbed ‘Black Diamond.’

The Black Diamond Edition, available in the CTS-V Sedan, Coupe and Wagon models, will be the first use by an automaker of JDSU’s proprietary SpectraFlair pigment in North America. JDSU, a Milipitas, Calif.,-based optical technology firm, specializes in cutting-edge color solutions for a wide range of markets. Its pigments are used in certain DuPont paints supplied to Cadillac.

In the CTS-V Black Diamond, a dark tri-coat paint is embedded with SpectraFlair Bright Silver pigment. While other luxury makers offer metallic paints, Black Diamond is created through a meticulous process that gives the paint added dimension.

Instead of simply containing small bits of metal, the SpectraFlair pigment in Black Diamond uses aluminum flakes encapsulated in a glass-like substance called magnesium fluoride. The result is a paint that has a diamond-like sparkle as light hits the surface from different angles.

“The CTS-V Black Diamond Edition is like a finely crafted, tailored tuxedo,” said Michelle Killen, Cadillac exterior paint designer. “The base color may be a simple black, but the details and richness of the material set it apart.”

“Auto makers and consumers are looking to differentiate the color black, an ubiquitous color in automotive,” said John Book, Custom Color Solutions product manager at JDSU. “Black Diamond offers the discerning Cadillac customer a special option color that stands out and remains true to their sense of luxury and style.”

In addition, Black Diamond CTS-V models will come with 19-inch satin graphite wheels with yellow Brembo brake calipers, 14-way adjustable Recaro seats and Midnight Sapele wood trim.

The CTS-V Black Diamond comes with a suggested retail price, including destination charges, of $69,190 for the manual or $70,490 for the automatic, a $4,850 premium over the CTS-V base price. The CTS-V Black Diamond will be available at U.S. dealerships in March.

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